Check out Kelly Love, an awesome designer based in London. She graciously agreed to answer a few questions for us. Check out her responses below, as well as her amazing Pocket Full O’ Posies collection. I love the feminie fabrics and gorgeous prints. Plus, the model's hair style is really cute- wish I could pull it off!
Tell me a little bit more about your collection - what inspired you, who is it designed for, etc?
SS12 Pocket Full O’ Posies was designed for a free spirited customer who loves to wear unique luxurious pieces. The collection was inspired by games played in childhood & nursery rhymes long with the contrast of 1930’s cocktail parties and vintage lingerie.
When did you start designing?
I have always loved anything creative; clothing, writing, photography....I studied fashion design at school and university so I feel like I have always been designing in some way. The label was launched in Australia as part of the New Generation show at fashion week but I feel like the first collection where I really started to take things seriously was AW2011.
What prompted you to become a designer?
I moved to Osaka when I was 22 and worked for a Fashion Designer. This actually made me realise that I wanted to do design which was something that I had often considered. After 2 years of living in Japan, I moved to Sydney & studied at Raffles Design Institute before starting work in the industry. I loved the idea of taking a simple idea and turning it into something beautiful + the idea of being able to do something you loved for a living has always been high on my priority list!
Who are your favorite designers?
There are so many designers who I love! Charles Anastase is a French designer who does amazing work & TBA (To be Adored) does gorgeous quirky pieces. Alot of the designers who I admire are Australian - Aurelio Costarella, Akira Isogawa, Lover, Willow, Romance was Born and Gail Sorronda!
What's your favourite trend for spring?
I don’t always follow trends so much but it’s been quite good timing that this season has been all about femininity and pastels so the collection has been really on trend. I love the whole ladylike look!
What is your favorite piece you've designed so far?
I really love the ‘Wind of the Willows Blouse’ from this collection as it’s so perfectly formed & made of the most luxurious fabrics. The silk is crinkle taffeta from Italy and the French lace collar is so intricate and sweet when you see it up close. Expensive fabrics & trims are my downfall! My all time favourite pieces though is my best friend’s wedding dress. I don’t think this will ever be topped!