The Good Girl Gone Blog: Sex sells?

The Good Girl Gone Blog

Sex sells?

Apr 4, 2010

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Does anyone else find the new Diesel "Sex Sells" campaign slightly offensive? I'm not sure I like it very much. In fact, I know I don't. Sure, the idea behind it makes sense, but I don't really like seeing a pair of jeans posed suggestively in a store window. It definitely turns me off to the product. Thoughts?

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Nathan said…

Compared to the American Apparel ads I've seen in NYC, this ain't half bad.

Of course, compared to anything else, wow.

Miss Neira said…

I totallyy hear ya..its a little inappropriate..I get its clever but sometimes its just a bit too much

p.s btwww guess who might be coming to London in January (you will probably be home by then) but I just felt like I had to share this with you!

Andrea said…

I think it's just the blatant-ness of it. It feels like they started with "sex sells" and then built a campaign around that, as opposed to coming at it in a witty/interesting/subversive way. It's gross, lame, and... mildly insulting?
Or maybe, it's just not geared towards people who can see that..

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